Bringing Clarity to CCM and ECM

    

The insurance industry never stops looking for better ways to communicate with customers and more efficient ways to manage documents and content. Customer Communications Management (CCM) and Enterprise Content Management (ECM) sit high on the priority list, but it is a formidable challenge to figure out how to make all the technology for document management, scanning/imaging, e signatures, voice communications, electronic billing, and output management work together seamlessly.

Three leading CCM and ECM solution providers will participate in a roundtable discussion led by SMA Strategy Meets Action. SMA will share results of a first-of-a-kind research study on customer communications management and enterprise content. Core data for this study is being gathered through a survey of Tech Decisions insurance industry subscribers including insurers, agents, and MGAs in North America.

Attendees will learn about:

• Opportunities for improving new business sales, retention, service, and ultimately profitability
• Key strategies for holistic management of customer communications and content
• Insurance IT investment priorities and projections for 2011 and beyond
• A business and technology roadmap that insurers can use to guide their planning for better customer communications and content management
• How all the offerings available in IT solution provider marketplace fit together

A new SMA research report on Customer Communications & Content Management will be available in October 2010.

Register now for this informative web seminar!